About Us

From Vision To Market: The Birth Of Citrion

Our story

Our Journey Began With A Single Product And A Big Ambition.

Citrion was born in the classroom and built in the boardroom. Founded by a team of graduate students at the University of California, Riverside, Citrion Industries started as a simulated tinted lip balm company — and grew into a precision-run, data-driven brand that competed on the world stage. At the 62nd Annual International Collegiate Business Strategy Competition (ICBSC), held in Anaheim, California in April 2026, our team managed Citrion across 11 quarters of strategic decisions — navigating pricing, advertising, manufacturing, and market expansion across four regions. The result: a financially fortress-strong company built on discipline, data, and an obsession with investor returns. Citrion is what happens when students stop studying business and start doing it.

THE COMPETITION

Built In The Classroom. Tested On The World Stage.

Citrion competed at the 62nd Annual International Collegiate Business Strategy Competition (ICBSC), hosted by CSU Long Beach in Anaheim, California — April 23–25, 2026. Representing UC Riverside's Graduate Division in a 4-company live simulation, our team earned: 🏆 1st Place – Overall Performance 🥈 2nd Place – Documentation 🥈 2nd Place – Presentation Led by CEO Shamyukta Bose, CFO Tatenda Nicole Mukuruva, and CMO Keang Liu, the Citrion team made 11 full quarters of strategic decisions under pressure — on pricing, advertising, manufacturing, and market expansion. Advised by Dr. Sean Jasso and Kathiroli Vasu (Assistant Advisor), UCR School of Business.

ICBSC 2026 — ANAHEIM, CALIFORNIA

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